http://geoffabrown.com/2009/02/23/building-a-brand-through-social-media/ Geoff Brown's thoughts on Family, Work and Hobbies Wed, 19 May 2010 14:22:40 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://geoffabrown.com/2009/02/23/building-a-brand-through-social-media/comment-page-1/#comment-44 Scott Turke Tue, 09 Jun 2009 01:14:41 +0000 http://geoffabrown.wordpress.com/?p=44#comment-44 The cocktail party metaphor is perfect. If there is a conversation taking place, whether cocktails are present or not, the better approach is to LISTEN first and then if the opportunity is there, to provide a thoughtful opinion or add factual-based information that is relevant. Once you've shown you're credible, then you can point to a brand (or product/service/other) that fits with the circle's conversation. Valuable and relevant are critical keys to building a brand and expanding its presence in the marketplace. The cocktail party metaphor is perfect. If there is a conversation taking place, whether cocktails are present or not, the better approach is to LISTEN first and then if the opportunity is there, to provide a thoughtful opinion or add factual-based information that is relevant. Once you’ve shown you’re credible, then you can point to a brand (or product/service/other) that fits with the circle’s conversation. Valuable and relevant are critical keys to building a brand and expanding its presence in the marketplace.

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